My Facebook Ad

One thing I've always been mildly impressed by is Facebook's ability to target advertising. They use the profile pretty well. Single people gets ads for dating services; I get ads for Futurama t-shirts; fans gets advertisements for tickets and merchandise relating to local sports teams...I always thought it was a pretty good way to do targeted marketing. Sure, every now and then I get a "Christian Dating" link, but I am single and have plenty of Christian friends, so while it's not a great guess, it's no worse than random link posting.

Today, however, I got something that really threw me through a loop...I get that facebook thinks I might be into the 76ers or want an online MBA...but this one made me wonder what kind of guy Facebook thinks I am:

Aside from being mildly worried (what if Facebook knows me better than I know myself? I should get tested...), I found this amusing in light of my earlier blogging about how specialized online dating networks are growing and wondering what the trade-off is between potential network size (incredibly valuable) and specific, distinguishing appeal. That said, given the data, HWerks.com has a much bigger target market than crewdating.com.